Tari's Patch

The World Health Organisation took just a little over 48 hours to revoke its appointment of Robert Mugabe as goodwill ambassador, following worldwide public, media and institutional outcry at an appointment which, at so many levels, was so blatantly wrong. The wrongs of Robert Mugabe is not what I wish to argue here. What I am astounded by is that such an established institution such as WHO, with its army of strategists and planners could make such a rudimentary blunder. This reminds me that too many of us really still don't get the fact that if we are guardians of our organisations' brands, we have the responsibility to protect our organisation against risks which threaten to attack those values and thereafter, our reputation. I have previously written about CEOs and their mistakes  here . Unfortunately, u-turns and apologies will never completely obliterate the original mistake. In the reputation management world, a right never completely erases a wrong. Corporate wron